NPD发布了美国返校购物的数据，发现2012年这些用户购买预算比去年更高，但和往年一眼，他们的购物行为将稍后发生
| Back-to-School Overall Spend | 2012 | 2011 |
| More | 31% | 22% |
| Less | 24% | 38% |
| Same | 46% | 40% |
Source: The NPD Group, Inc.
| Back to School Shopping Time Frame | 2012 | 2011 |
| By August 1st | 37% | 38% |
| By September 1st | 58% | 57% |
Source: The NPD Group, Inc.
| Back-to-School Shopping Locations | 2012 | 2011 |
| Department Stores | 26% | 20% |
| Footwear Specialty | 25% | 18% |
| Online Shopping | 16% | 16% |
| Apparel Specialty Retailers | 15% | 13% |
| Warehouse Clubs | 13% | 14% |
| Sporting Goods Stores | 7% | 4% |
| Catalog | 3% | 5% |
Source: The NPD Group, Inc.
| Back-to-School Shopping Category Spend | 2012 | 2011 |
| School Supplies | 78% | 77% |
| Apparel | 62% | 58% |
| Footwear | 55% | 45% |
| School Bags | 43% | 30% |
| Electronics | 26% | 27% |
| Apparel Accessories | 19% | 17% |
| Calculators | 11% | 8% |
| Sports Equipment | 6% | 3% |
Source: The NPD Group, Inc.
| Back-to-School Items Reason For Purchase | 2012 | 2011 |
| Value | 79% | 82% |
| Required | 56% | 45% |
| Child Wanted It | 28% | 22% |
| Replacement | 26% | 30% |
| Trendy/Fashionable | 15% | 12% |
| Influenced by Friends | 2% | 2% |
Source: The NPD Group, Inc.
Methodology: Findings presented here are based on a poll of 2,500 members of The NPD Group’s online consumer panel. U.S. adults age 18 and older participated in the study, which was fielded between July 2 and July 10, 2012.
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