根据comScore发布的报告，智能手机正在成为越来越多的美国人口袋中的旅游出行助理。
在截至到2012年2月份的前三个月中，51%的智能手机用户在手机上访问航空或旅馆内容，4/5的移动旅行预订用户同时访问航空和旅馆内容。在规划旅行和旅行途中，用户最常用的和机票相关的功能应用如下图所示：
| Top Mobile Air Activities while Planning a Trip or Traveling During Previous Three Months February 2012 Total U.S. Smartphone Subscribers Ages 18+ Source: Custom Mobile Travel Advisor Survey |
|
| % of Smartphone Owners | |
| 查看机票价格Checked airfare prices | 26% |
| 寻找电话号码Looked up a phone number (i.e. airline) | 25% |
| 查看航班时刻表Looked at flight schedules | 25% |
| 了解航班状态Checked a flight status (arrival/delays) | 25% |
| 查看机场信息Looked up airport information | 24% |
| 办理登记Checked in for a flight | 21% |
| 接收航班信息通知Received price alerts for flights | 19% |
| 预订机票Booked a flight | 18% |
| 通过短信接收航班状态信息Received SMS alerts for a flight status | 17% |
| 跟踪托运行李状态Tracked the status of a checked bag | 13% |
| 取消机票Cancelled a flight | 10% |
而和酒店相关的手机活动则如下图所示：
| Top Mobile Hotel Activities while Planning a Trip or Traveling During Previous Three Months February 2012 Total U.S. Smartphone Subscribers Ages 18+ Source: Custom Mobile Travel Advisor Survey |
|
| % of Smartphone Owners | |
| 查看酒店位置和方向Looked up hotel address/directions | 29% |
| 查看/研究宾馆周边的好玩信息Looked up/ researched attractions/ things to do at my destination/near my hotel | 23% |
| 查看住宿周边的美食Looked up/researched places to eat at my destination/near my hotel | 22% |
| 阅读酒店评论Read a hotel review | 22% |
| 比价和查看预订状况Compared hotel prices & availability | 21% |
| 订房Booked a hotel room | 18% |
| 接受价格提醒Received price alerts for hotels | 18% |
| 研究酒店周边的交通情况Looked up/researched ground transportation at my destination/near my hotel | 17% |
| 取消酒店预订Cancelled a hotel reservation | 10% |
男性和年轻用户更可能消费旅行预订内容
下图是智能手机旅行预订用户特征：
| Demographic Profile of Smartphone Travel User February 2012 Total U.S. Smartphone Subscribers Ages 18+ Source: Custom Mobile Travel Advisor Survey |
||
| % of Mobile Travel Smartphone Audience | % of Total Smartphone Audience | |
| Gender: | ||
| Male | 62% | 52% |
| Female | 38% | 48% |
| Age: | ||
| 18-24 | 21% | 17% |
| 25-34 | 33% | 25% |
| 35-44 | 24% | 21% |
| 45-54 | 11% | 16% |
| 55-64 | 8% | 9% |
| 65+ | 4% | 6% |
| Household Income: | ||
| <$25k | 7% | 11% |
| $25k to <$50k | 23% | 20% |
| $50k to <$75k | 22% | 19% |
| $75k to <$100k | 23% | 16% |
| $100k+ | 26% | 34% |
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