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comScore:2012年7月美国网络视频网站排名

2012年7月,有1.84亿美国网民观看超过369亿网络视频,视频广告收看量达到96亿。

美国最流行的10大视频网站

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
July 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 184,182 36,877,798 1,336.8
Google Sites 156,999 19,586,510 525.0
Facebook.com 53,045 327,801 21.7
Yahoo! Sites 48,693 625,077 70.4
VEVO 44,844 597,107 46.1
Microsoft Sites 42,677 483,280 43.9
AOL, Inc. 39,774 664,568 69.7
Viacom Digital 37,029 420,762 51.3
NDN 35,129 391,699 89.7
Amazon Sites 28,480 99,163 21.2
Turner Digital 24,611 244,887 40.4

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

美国广告观看量最高的10大视频网站

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
July 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 9,607,191 3,902 60.7 51.6
Google Sites 1,521,328 166 19.8 25.0
Hulu 1,221,599 521 46.4 8.6
Adap.tv† 1,132,977 627 18.2 20.3
SpotXchange Video Ad Marketplace† 1,050,727 547 23.8 14.4
TubeMogul Video Ad Platform** 830,406 275 14.3 18.9
Tremor Video** 701,176 368 14.2 16.1
Specific Media** 694,487 321 7.5 30.3
Auditude, Inc.** 677,243 230 13.6 16.3
ESPN 454,946 159 26.1 5.7
AOL, Inc. 383,675 193 10.3 12.2

Note: In July 2012 U.S. Video Metrix data, the BrightRoll Video Network property had an implementation error with its video tags, and so its data has not been included in this press release.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange

YouTube 10大内容合作伙伴

Top YouTube Partner Channels* Ranked by Unique Video Viewers
July 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 43,861 570,569 44.7
Machinima @ YouTube 25,311 563,860 83.3
Warner Music @ Youtube 24,945 151,088 19.7
Maker Studios @ YouTube 20,404 255,433 45.4
FullScreen @ YouTube 17,323 102,149 19.2
BroadbandTV @ YouTube 9,814 55,985 17.0
Alloy @ YouTube 7,693 41,511 18.9
Big Frame @ YouTube 7,403 43,342 18.0
MOVIECLIPS @ YouTube 7,239 19,230 7.0
IGN @ YouTube 6,694 36,704 17.9

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

7月份:85.5%的美国网民观看网络视频,网络视频的平均时长为6.7分钟,视频广告的平均时长为0.4分钟,视频广告占所有视频观看量的20.7%,占网络视频观看时长的1.6%

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