×
支持199IT发展可加入知识交流群(4000+用户),最有价值数据分享和讨论!
点击即可加入!
关闭

comScore:2012年4月美国网络视频排名

comScore发布的数据显示,2012年4月份,1.81亿的美国网民观看了将近370亿在线视频,视频广告收看量破记录达到95亿,相当于每5个视频播放中就有1个广告。

下面是按独立访客排名的美国10大视频网站

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
April 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 180,785 36,848,001 1,307.7
Google Sites 157,663 17,022,226 434.8
Yahoo! Sites 53,604 741,995 73.7
VEVO 49,479 674,183 57.9
Facebook.com 44,298 264,903 27.0
Microsoft Sites 42,833 486,567 42.4
Viacom Digital 41,247 501,100 58.9
AOL, Inc. 38,925 496,400 54.3
Amazon Sites 30,168 104,581 17.4
Hulu 28,233 901,060 228.5
News Distribution Network, Inc. 27,005 186,956 75.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

按广告量排名的美国十大视频网站

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
April 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 9,478,975 3,937 59.8 51.7
Hulu 1,597,166 670 48.6 10.7
Google Sites 1,319,342 136 17.7 24.3
BrightRoll Video Network** 942,899 566 9.1 33.8
Adap.tv 880,522 525 12.7 22.5
TubeMogul Video Ad Platform** 830,621 230 17.1 15.9
SpotXchange Video Ad Marketplace** 666,588 367 12.8 17.0
Tremor Video** 661,727 360 13.2 16.3
Specific Media** 650,578 314 6.9 30.9
ESPN 514,347 189 26.6 6.3
Auditude, Inc.** 511,278 202 11.3 14.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange

 YouTube按访问量的十大的内容合作伙伴

Top YouTube Partner Channels* Ranked by Unique Video Viewers
April 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 48,307 644,111 56.7
Warner Music @ Youtube 28,632 177,251 25.0
Machinima @ YouTube 23,146 382,360 65.0
Maker Studios Inc. @ YouTube 15,353 165,485 43.9
FullScreen @ YouTube 12,331 58,994 18.1
BroadbandTV @ YouTube 8,218 38,245 17.2
Big Frame @ YouTube 7,266 41,647 20.3
Demand Media @ YouTube 6,321 15,622 8.1
Clevvertv @ YouTube 6,076 12,541 7.6
IGN @ YouTube 5,933 30,663 16.8

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

其他值得关注的数据还有

  • 84.5%的美国网民观看在线视频
  • 在线视频的平均时长为6.4分钟,而广告的平均时长为0.4分钟
  • 视频广告占视频观看量的20.5%,占视频收看时间的1.6%

感谢支持199IT
我们致力为中国互联网研究和咨询及IT行业数据专业人员和决策者提供一个数据共享平台。

要继续访问我们的网站,只需关闭您的广告拦截器并刷新页面。
滚动到顶部