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comScore:2012年7月美国手机旅游网站访问情况

comScore发布了移动旅游网站的使用情况,研究发现2012年7月有4000万的美国用户通过智能手机访问旅行网站或APP,占智能手机用户的37%。TripAdvisor Media Group是最流行的移动旅游网站,用户量为670万,然后是 Expedia Inc,独立访客有600万,Southwest Airlines访客则有410万。在OTAs(在线旅游代理)中,Travelocity 和 Orbitz 网站,受众结构性别差异明显。

Top Travel Properties by Unique Visitors (000) (Mobile Browser and App Audience Combined)
July 2012
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
 

Total Unique Visitors (000)

% Share of Total Minutes
Browser Share of Minutes App Share of Minutes
Total Audience: (Browsing and Application combined) 106,543 17.2% 82.8%
Travel 39,877 47.0% 53.0%
TripAdvisor Media Group 6,672 76.5% 23.5%
Expedia 5,952 49.1% 50.9%
Southwest Airlines 4,084 50.5% 49.5%
Priceline.com 3,497 72.2% 27.8%
Travora Media 2,518 51.1% 48.9%
Kayak.com 2,090 6.0% 94.0%
Delta Airlines 2,070 13.1% 86.9%
Orbitz Worldwide 1,973 40.0% 60.0%
Marriott 1,835 36.8% 63.2%
InterContinental Hotels Group 1,676 93.6% 6.4%
Travelocity 1,614 80.6% 19.4%
Hipmunk 1,555 0.0% 100.0%
Disney Parks & Travel 1,535 100.0% 0.0%
Hilton Hotels 1,287 99.7% 0.3%
Wyndham Worldwide 1,207 100.0% 0.0%

OTAs 网站女性用户居多

Demographic Profile among Top Travel Properties by Unique Visitors (000) (Mobile Browser and App Audience Combined)
July 2012
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
Males Females
% Composition of Visitors Composition Index* Unique Visitors % Composition of Visitors Composition Index* Unique Visitors
Travel Category 52.1% 100 47.9% 100
TripAdvisor Media Group 49.5% 95 50.5% 105
Expedia 45.0% 87 55.0% 114
Southwest Airlines 39.2% 76 60.8% 126
Priceline.com 53.4% 103 46.6% 97
Travora Media 52.8% 102 47.2% 98
Kayak.com 46.1% 89 53.9% 112
Delta Airlines 73.6% 142 26.4% 55
Orbitz Worldwide 41.6% 80 58.4% 122
Marriott 51.6% 99 48.4% 101
InterContinental Hotels Group 48.6% 93 51.4% 107
Travelocity 34.1% 66 65.9% 137
Hipmunk 54.7% 105 45.3% 94
Disney Parks & Travel 30.2% 58 69.8% 145
Hilton Hotels 66.8% 129 33.2% 69
Wyndham Worldwide 41.0% 79 59.0% 123

**Index = % of Segment/% of Total Visitors x 100 ;Index of 100 indicates average representation.

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