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comScore:2012年4月,一半功能手机用户更换手机首选智能机

来自comScore的数据显示2012年4月,一半的功能手机用户在更换手机时选择了智能手机,比去年增长了9.5个百分点。在这些用户中61.5%选购Google Android平台的手机,25.2%则选择苹果设备,7.1%选择微软平台的手机。

Smartphone and Feature Phone Acquisition in Past Month
3 month avg. ending Apr. 2012 
Total U.S. Mobile Subscribers, Age 13+ that Acquired Device in Month*
Source: comScore MobiLens Custom Analysis
% Share of Feature Phone Audience
Apr-11 Apr-12 Point Change
Feature Phone to Smartphone 38.0% 47.5% +9.5
Feature Phone to Feature Phone 60.6% 50.7% -9.9
N/A** 1.4% 1.9% +0.5

*Acquired phone in month refers to people who received a new phone during the month including people who purchased a device, who received a phone but did not directly purchase the device, etc. 
**N/A refers to mobile subscribers that acquired a new device within the month, but acquired device type was unknown.

3/5的新智能手机用户选择Android平台

61.5%的新智能手机用户选购Google Android平台的手机,25.2%则选择苹果设备,7.1%选择微软平台的手机,黑莓则为4.8%

相比之下,现有智能手机用户在购买新手机时,54.2%选择Android设备,而有33.5%则首选苹果设备,RIM则为9.6%,微软则为3%

Smartphone Acquisition in Past Month: OS Analysis
3 month avg. ending Apr. 2012 
Total U.S. Mobile Subscribers, Age 13+ that Acquired Device in Month*
Source: comScore MobiLens Custom Analysis
% Share of Audience of Those Acquiring Smartphone in Month
Feature Phone to Smartphone Smartphone to Smartphone**
Google 61.5% 54.2%
Apple 25.2% 33.5%
Microsoft 7.1% 3.0%
RIM 4.8% 9.6%

*Acquired phone in month refers to people who received a new phone during the month including people who purchased a device, who received a phone but did not directly purchase the device, etc. 
**Including migration within same OS.

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