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comScore:2012年6月美国手机市场数据

2012年6月,三星是最大的手机制造商,份额为25.6%,Google Android的市场份额继续扩大,为51.6%,苹果为32.4%

OEM 市场数据:美国各个手机厂商市场份额

Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 26.0% 25.6% -0.4
LG 19.3% 18.8% -0.5
Apple 14.0% 15.4% 1.4
Motorola 12.8% 11.7% -1.1
HTC 6.0% 6.4% 0.4

智能手机平台,操作系统份额

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Mar-12 Jun-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1
Symbian 1.4% 0.9% -0.5

移动内容使用情况:短信,应用,浏览器,社交网络,游戏,听音乐等的使用率

Mobile Content Usage
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Mar-12 Jun-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.3% 75.0% 0.7
Used downloaded apps 50.0% 51.4% 1.4
Used browser 49.3% 50.2% 0.9
Accessed social networking site or blog 36.1% 36.9% 0.8
Played Games 32.6% 33.4% 0.8
Listened to music on mobile phone 25.3% 27.6% 2.3

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