2011年三季度(截至到10月),美国年龄13岁以上的2.34亿用户使用手机。手机厂商三星以25.5%的市场份额是美国手机用户市场的最大的OEM厂商,LG则以20.6%位居第二,摩托罗马以13.6%位于第三,iPhone以10%的份额在第四位(上升了1.3个百分点)Rim则以6.6%的份额位居第6
Top Mobile OEMs 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Jul-11 | Oct-11 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Samsung | 25.5% | 25.5% | 0.0 |
LG | 20.9% | 20.6% | -0.3 |
Motorola | 14.1% | 13.6% | -0.5 |
Apple | 9.5% | 10.8% | 1.3 |
RIM | 7.6% | 6.6% | -1.0 |
Smartphone Platform Market Share智能手机平台份额
2011年三季度(截至到10月),美国有9000万的智能手机用户,比上季度增长10%。Google的Android是最大的手机OS平台,拥有46.3%的市场份额,比上季度上升4.4个百分点;苹果保住其老二的地位,增长1个百分点到17.2%,然后是微软和Symbian,分别为5.4%和1.6%。
Top Smartphone Platforms 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Jul-11 | Oct-11 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
41.9% | 46.3% | 4.4 | |
Apple | 27.1% | 28.1% | 1.0 |
RIM | 21.7% | 17.2% | -4.5 |
Microsoft | 5.7% | 5.4% | -0.3 |
Symbian | 1.9% | 1.6% | -0.3 |
Mobile Content Usage移动内容消费
2011年三季度(截至到10月),71.8%的美国手机用户使用短信服务,上升1.8个百分点,浏览器使用率为44%,上升2.9个百分点。访问社交网络或博客增加2.2个百分点到32.2%;游戏渗透率为29.2个百分点,增长1.4个百分点,21.2的用户在他们的手机上听音乐,上升0.9个百分点
Mobile Content Usage 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Jul-11 | Oct-11 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Sent text message to another phone | 70.0% | 71.8% | 1.8 |
Used browser | 41.1% | 44.0% | 2.9 |
Used downloaded apps | 40.6% | 43.8% | 3.2 |
Accessed social networking site or blog | 30.1% | 32.3% | 2.2 |
Played Games | 27.8% | 29.2% | 1.4 |
Listened to music on mobile phone | 20.3% | 21.2% | 0.9 |
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