2012年6月,三星是最大的手机制造商,份额为25.6%,Google Android的市场份额继续扩大,为51.6%,苹果为32.4%
OEM 市场数据:美国各个手机厂商市场份额
Top Mobile OEMs 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Mar-12 | Jun-12 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Samsung | 26.0% | 25.6% | -0.4 |
LG | 19.3% | 18.8% | -0.5 |
Apple | 14.0% | 15.4% | 1.4 |
Motorola | 12.8% | 11.7% | -1.1 |
HTC | 6.0% | 6.4% | 0.4 |
智能手机平台,操作系统份额
Top Smartphone Platforms 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Mar-12 | Jun-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
51.0% | 51.6% | 0.6 | |
Apple | 30.7% | 32.4% | 1.7 |
RIM | 12.3% | 10.7% | -1.6 |
Microsoft | 3.9% | 3.8% | -0.1 |
Symbian | 1.4% | 0.9% | -0.5 |
移动内容使用情况:短信,应用,浏览器,社交网络,游戏,听音乐等的使用率
Mobile Content Usage 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Mar-12 | Jun-12 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Sent text message to another phone | 74.3% | 75.0% | 0.7 |
Used downloaded apps | 50.0% | 51.4% | 1.4 |
Used browser | 49.3% | 50.2% | 0.9 |
Accessed social networking site or blog | 36.1% | 36.9% | 0.8 |
Played Games | 32.6% | 33.4% | 0.8 |
Listened to music on mobile phone | 25.3% | 27.6% | 2.3 |
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