Nielsen:2011年美国音乐产业报告

根据尼尔森音乐统计(Nielsen SoundScan)周四公布的数字,2011年美国唱片总销量达4.58亿张,较2010年增长3%以上,也是自2004年以来首次上升,主要得益于数字唱片销量的增长。2011年从销售单位来看,数字音乐销售超过了实体音乐销售,占据了音乐销量的50.3%。数字音乐销售达12.7亿张,比2010年增长8.4%。

  尼尔森的数据显示,去年美国唱片销量排名第一的是英国灵魂乐女歌手阿黛勒(Adele)的个人专辑《21》,销量达580万张。阿黛勒2008年发行的首张个人专辑《19》去年售出了85.6万张。

加拿大流行爵士乐歌手麦可-布雷(Michael Buble)去年10月发行的新专辑《圣诞节》销量达250万张。Lady Gaga的《天生如此》(Born This Way)销量达210万张。

2011年,美国唱片市场数字唱片销量增长近20%,至1.03亿张,CD销量下降近6%,至2.25亿张。数字单曲销量增长近9%,至12.7亿张。

 

下面是一些具体的原始数据,欢迎音乐产业的人自己挖掘

OVERALL MUSIC SALES (1/3/11 – 1/1/12)
OVERALL ALBUM SALES (1/3/11 – 1/1/12)
(ALBUMS, SINGLES, MUSIC VIDEO, DIGITAL TRACKS – IN MILLIONS)
(INCLUDES ALL ALBUMS & TRACK EQUIVALENT ALBUMS – IN MILLIONS)
UNITS SOLD
2011
2010
% Chg.
UNITS SOLD
2011
2010
% Chg.
*1,611 1,507 6.9% 457.7 443.4 3.2%
TOTAL ALBUM SALES (1/3/11 – 1/1/12)
INTERNET ALBUM SALES (1/3/11 – 1/1/12)
(INCLUDES CD, CS, LP, DIGITAL ALBUMS – IN MILLIONS)
(PHYSICAL ALBUM PURCHASES VIA E-COMMERCE SITES, IN MILLIONS)
UNITS SOLD
2011
2010
% Chg.
UNITS SOLD
2011
2010
% Chg.
330.6 326.2 1.3% 29.3 24.9 17.7%
DIGITAL TRACK SALES
DIGITAL ALBUM SALES
(1/3/11 – 1/1/2012 – IN MILLIONS)
(1/3/2011 – 1/1/2012 – IN MILLIONS)
UNITS SOLD
2011
2010
% CHG.
UNITS SOLD
2011
2010
% CHG.
*1,271 1,172 8.5% *103.1 86.3 19.5%
TOTAL CD ALBUM SALES (1/3/11 – 1/1/12)
TOTAL LP ALBUM SALES (1/3/11 – 1/1/12)
(CD ALBUMS – IN MILLIONS)
(LP/VINYL ALBUMS – IN MILLIONS)
UNITS SOLD
2011
2010
% Chg.
UNITS SOLD
2011
2010
% Chg.
223.5 236.9 – 5.7% *3.9 2.8 36.3%
HOLIDAY SEASON ALBUM SALES (11/7/11 – 1/1/12)
HOLIDAY SEASON TRACK SALES (11/7/11 – 1/1/12)
(Physical & Digital ALBUM SALES DURING HOLIDAY SEASON: IN MILLIONS)
(Digital Track SALES DURING HOLIDAY SEASON: IN MILLIONS)
UNITS SOLD
2011
2010
% Chg.
UNITS SOLD
2011
2010
% Chg.
75.1 78.7 – 4.6% 216.0 214.6 0.7%
TOTAL NEW ALBUM RELEASES
ALBUM SALES PLATEAUS
(Based on new albums released 1/3/11 – 1/1/12)
(Based on all albums sold 1/3/11 – 1/1/12)
# OF ALBUMS
2011
2010
# OF ALBUMS
2011
2010
76,875 75,159 1 million Or More 13 13
500,000 – 999,999 35 35

*Denotes a Nielsen SoundScan sales record

2011 GENRE ALBUM SALES REPORT
CURRENT VS. CATALOG ALBUM SALES
(Based on total album sales 1/3/11-1/1/12 – IN THOUSANDS)
(1/3/11-1/1/12 – IN MILLIONS)
Genre 2011 2010 % Chg. Overall Albums 2011 2010 % Chg.
Alternative 55,032 53,727 2.4% Current 179.4 187.3 – 4.2%
Christian/Gospel+ 23,734 24,226 -2.0% Catalog 151.2 138.9 8.9%
Classical 9,566 8,957 6.8% Deep Catalog 119.4 106.1 12 .5%
Country 42,923 43,718 -1.8%
Jazz 11,077 8,780 26.2% Physical Albums: 2011 2010 % Chg.
Latin 11,814 12,350 -4.3% Current 126.5 143.0 – 11.5%
Metal 32,206 32,554 -1.1% Catalog 101.0 97.0 4.1%
New Age 1,929 1,660 16.2% Deep Catalog 81.0 74.9 8.1%
R&B 55,435 57,871 -4.2%
Rap 28,251 27,328 3.4% Digital Albums: 2011 2010 % Chg.
Rock 105,685 103,709 1.9% Current 52.9 44.3 19.4%
Soundtrack 13,232 16,412 -19.4% Catalog 50.2 41.9 19.8%
Electronic 10,049 8,735 15.0% Deep Catalog 38.4 31.2 23.1%
(Note: Titles may appear in more than one genre.)
+Sales figures tracked by Christian SoundScan
2011 GENRE DIGITAL ALBUM SALES REPORT
DIGITAL TRACK SALES BY DECADE
(Based on digital album sales 1/3/11-1/1/12 – IN THOUSANDS)
(1/3/11-1/1/12 – IN THOUSANDS)
Genre 2011 2010 % Chg. Decade 2011 2010 % Chg. % Tot Sales
Alternative 24,674 20,932 19.9% 2010’s 541,981 251,000 116% 43%
Christian/Gospel+ 4,781 3,971 20.4% 2000’s 535,170 742,700 – 28% 43%
Classical 2,409 2,016 19.5% 1990’s 87,092 85,141 2% 7%
Country 8,181 6,437 27.1% 1980’s 40,506 38,316 6% 3%
Jazz 2,636 2,191 20.3% 1970’s 32,589 30,966 5% 3%
Latin 1,128 917 23.0% 1960’s 18,236 16,933 8% 1%
Metal 9,752 8,090 20.5% 1950’s 2,712 2,977 -9% 0.2%
New Age 574 529 8.5% 1940’s 601 652 – 8% 0.04%
R&B 14,922 11,731 27.2%
Rap 9,882 6,969 41.8% CURRENT VS. CATALOG DIGITAL TRACK SALES
Rock 38,593 33,186 16.3% (1/3/11-1/1/12 – IN MILLIONS)
Soundtrack 5,543 5,678 -2.4% Sales 2011 2010 % Chg.
Electronic 4,936 3,468 42.3% Current 552.4 523.0 6%
Catalog 718.4 648.5 11%
DIGITAL TRACK SALES BY CORE GENRE
(1/3/11-1/1/12 – IN THOUSANDS)
Genre 2011 % Tot Sales Genre 2011 % Tot Sales
Blues 2,423 0.2% Latin 20,613 1.6%
Children 4,238 0.3% New Age 1,398 0.1%
Christian/Gospel 32,248 2.5% Pop 305,606 24.0%
Classical 6,692 0.5% R&B/Hip Hop 262,058 20.6%
Comedy 6,650 0.5% Rock 291,655 22.9%
Country 143,694 11.3% World 4,125 0.3%
Dance/Electronic 39,095 3.1%
Holiday/Seasonal 13,700 1.1%
Jazz 9,231 0.7%
2011 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (1/3/11 – 1/1/12)
(Reflects the market share for the entire entity including sub-distributed companies for the 52 week year)
TOTAL ALBUMS (Catalog & Current Titles)
CURRENT ALBUMS
CATALOG ALBUMS
2011 2010 2011 2010 2011 2010
UMG 29.85% 30.84% UMG 31.85% 34.61% UMG 27.43% 25.77%
SME 29.29% 27.95% SME 29.56% 27.48% SME 28.97% 28.59%
WMG 19.13% 20.01% WMG 17.39% 18.44% WMG 21.18% 22.12%
EMI 9.62% 10.18% EMI 9.07% 9.62% EMI 10.34% 10.93%
OTHERS 12.11% 11.02% OTHERS 12.14% 9.85% OTHERS 12.07% 12.60%
PHYSICAL ALBUMS (Catalog & Current Titles)
DIGITAL ALBUMS (Catalog & Current Titles)
DIGITAL TRACKS
2011 2010 2011 2010 2011 2010
UMG 30.53% 32.06% UMG 28.35% 27.47% UMG 32.97% 33.30%
SME 31.08% 29.31% SME 25.36% 24.18% SME 26.21% 25.28%
WMG 18.78% 19.07% WMG 19.91% 22.60% WMG 17.74% 19.58%
EMI 9.44% 9.99% EMI 10.00% 10.71% EMI 8.26% 8.36%
OTHERS 10.17% 9.57% OTHERS 16.37% 15.03% OTHERS 12.97% 12.51%

BILLBOARD’S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA

*for the 2011 Calendar Year

2011 TOP TEN SELLING ALBUMS
2011 TOP TEN SELLING ARTISTS
(1/3/2011-1/1/2012)
(Based on Album sales from 1/3/2011-1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 21/ Adele 5,824,000 1 Adele 6,744,000
2 Christmas/ Michael Buble 2,452,000 2 Justin Bieber 3,393,000
3 Born This Way/ Lady Gaga 2,101,000 3 Michael Buble 2,985,000
4 Tha Carter IV/ Lil’ Wayne 1,917,000 4 Lady Gaga 2,828,000
5 My Kinda Party/ Jason Aldean 1,576,000 5 Lil’ Wayne 2,651,000
6 Sigh No More/ Mumford & Sons 1,420,000 6 Lady Antebellum 2,180,000
7 Take Care/ Drake 1,247,000 7 Glee Cast 2,104,000
8
Under The Mistletoe/ Justin Bieber
1,245,000 8 Jason Aldean 1,884,000
9
Watch The Throne/ Jay Z & Kanye West
1,232,000 9 Taylor Swift 1,847,000
10.
Own The Night/ Lady Antebellum
1,204,000 10. Drake 1,591,000
2011 TOP TEN SELLING DIGITAL SONGS
2011 TOP TEN SELLING DIGITAL ARTISTS
(Combines all versions of same Song: 1/3/2011-1/1/2012)
(Based on digital track sales from 1/3/2011 – 1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 Rolling In the Deep/ Adele 5,813,000 1 Katy Perry 15,187,000
2 Party Rock Anthem/ LMFAO feat. Lauren Bennett & G 5,468,000 2 Adele 14,247,000
3 E.T./ Katy Perry 4,829,000 3 Rihanna 13,918,000
4 Moves Like Jagger/ Maroon 5 feat Christina Aguilera 4,111,000 4 Glee Cast 13,580,000
5 Give Me Everything/ Pitbull feat Ne-yo,Afrojack 3,875,000 5 Lady Gaga 12,768,000
6 Pumped Up Kicks/ Foster the People 3,843,000 6 Lil Wayne 12,335,000
7 Someone Like You/ Adele 3,750,000 7 LMFAO 10,507,000
8 F**k You (Forget You)/ Cee Lo Green 3,724,000 8 Bruno Mars 10,443,000
9 Super Bass/ Nicki Minaj 3,608,000 9 Eminem 9,264,000
10. Born This Way/ Lady Gaga 3,476,000 10. Chris Brown 8,770,000
2011 TOP TEN SELLING DIGITAL TRACKS
2011 TOP TEN SELLING DIGITAL ALBUMS
(1/3/2011 – 1/1/2012)
(1/3/2011-1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 Rolling In The Deep/ Adele 5,756,000 1 21/ Adele 1,801,000
2 Party Rock Anthem/ LMFAO feat. Lauren Bennett & G 5,006,000 2 Born This Way/ Lady Gaga 877,000
3 Moves Like Jagger/ Maroon 5 feat Christina Aguilera 4,012,000 3 Sigh No More/ Mumford & Sons 761,000
4 Give Me Everything/ Pitbull feat Ne-yo,Afrojack 3,793,000 4
Watch The Throne/ Jay Z & Kanye West
608,000
5 Pumped Up Kicks/ Foster the People 3,753,000 5 Tha Carter IV/ Lil’ Wayne 603,000
6 Someone Like You/ Adele 3,750,000 6 Mylo Xyloto/ Coldplay 573,000
7 E.T./ Katy Perry 3,424,000 7 Take Care/ Drake 467,000
8
Sexy And I Know It/ LMFAO
3,355,000 8 Christmas/ Michael Buble 348,000
9 Born This Way/ Lady Gaga 3,346,000 9 Teenage Dream/ Katy Perry 299,000
10. Super Bass/ Nicki Minaj 3,005,000 10. Torches/ Foster The People 294,000
TOP TEN ALBUMS DURING 2011 HOLIDAY SEASON
TOP TEN DIGITAL SONGS DURING HOLIDAY SEASON
(Based on album sales from 11/7/2011-1/1/2012)
(Based on digital song sales from 11/7/2011-1/1/2012)
Title/Artist Units Sold Title/Artist Units Sold
1 Christmas/ Michael Buble 2,223,000 1 Sexy And I Know It/ LMFAO 1,873,000
2 21/ Adele 1,507,000 2 We Found Love/ Rihanna feat Calvin Harris 1,703,000
3 Take Care/ Drake 1,246,000 3 It Will Rain/ Bruno Mars 1,465,000
4
Under The Mistletoe/ Justin Bieber
1,035,000 4 Good Feeling/ Flo Rida 1,272,000
5 Here And Now/ Nickelback 586,000 5 One That Got Away/ Katy Perry 1,263,000
6 Now 40/ Various 550,000 6 Someone Like You/ Adele 1,068,000
7 Talk That Talk/ Rihanna 514,000 7
Ni**as In Paris/ Jay-Z & Kanye West
1,005,000
8 Concerto:Live Central Park/ Andrea Bocelli 460,000 8 Party Rock Anthem/ LMFAO feat. Lauren Bennett 996,000
9 Own The Night/ Lady Antebellum 455,000 9 Moves Like Jagger/ Maroon 5 feat Christina Aguilera 993,000
10. Mylo Xyloto/ Coldplay 454,000 10 Without You/ David Guetta feat Usher 904,000
2011 TOP TEN  SEASONAL ALBUMS
2011 TOP TEN INTERNET ALBUMS
(1/3/2011-1/1/2012)
(1/3/2011-1/1/2012)
Title/Artist Units Sold Title/Artist Units Sold
1 Christmas/ Michael Buble 2,452,000 1 21/ Adele 321,000
2
Under The Mistletoe/ Justin Bieber
1,245,000 2 Christmas/ Michael Buble 168,600
3 Heavenly Christmas/ Jackie Evancho 310,000 3 Duets II/ Tony Bennett 97,200
4 Glee: The Music, The Christmas/ Glee Cast 306,000 4 Sigh No More/ Mumford & Sons 96,700
5 Very She & Him Christmas/ She & Him 288,000 5 Born This Way/ Lady Gaga 77,800
6 My Christmas/ Andrea Bocelli 247,000 6 19/ Adele 72,800
7 The Gift/ Susan Boyle 233,000 7 Dream With Me/ Jackie Evancho 72,300
8 Christmas Symph./ Mannheim Steamroller 184,000 8
King Of Limbs/ Radiohead
71,300
9 Noel/ Josh Groban 178,000 9 Il Volo/ Il Volo 63,000
10. Charlie Brown Christmas/ Vince Guaraldi 170,000 10. Mylo Xyloto/ Coldplay 60,700
2011 TOP TEN  VINYL ALBUMS
2011 TOP TEN  VINYL ARTISTS
(1/3/2011-1/1/2012)
(Based on vinyl album sales from 1/3/2011-1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 Abbey Road/ Beatles 41,000 1 Radiohead 64,000
2 Helplessness Blues/ Fleet Foxes 29,700 2 Black Keys 58,200
3 Bon Iver/ Bon Iver 27,200 3
Bon Iver
47,100
4 Sigh No More/ Mumford & Sons 26,800 4 Beatles 43,300
5 King Of Limbs/ Radiohead 20,800 5 Fleet Foxes 42,600
6 21/ Adele 16,500 6 Tom Waits 30,200
7 For Emma Forever Ago/ Bon Iver 16,200 7 Wilco 30,100
8 Whole Love/ Wilco 14,900 8 Jimi Hendrix 29,700
9 Brothers/ Black Keys 14,200 9 Bob Dylan 27,400
10. El Camino/ Black Keys 13,800 10. Nirvana 27,000
2011 TOP TEN PHYSICAL ALBUMS
(Based on CD, Cassette and LP album sales from 1/3/2011-1/1/2012)
Title/Artist Units Sold
1 21/ Adele 4,023,000
2 Christmas/ Michael Buble 2,104,000
3 My Kinda Party/ Jason Aldean 1.326,000
4 Tha Carter IV/ Lil’ Wayne 1.314,000
5 Born This Way/ Lady Gaga 1,223,000
6
Under The Mistletoe/ Justin Bieber
1,094,000
7
Own The Night/ Lady Antebellum
966,000
8 4/ Beyonce 845,000
9 Take Care/ Drake 780,000
10. Speak Now/ Taylor Swift 774,000

BILLBOARD’S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA

*for the 2011 Calendar Year

Top 10 Most Played Songs
Top 10 Artist Airplay
Title/Artist Detections Artist Detections
1 Rolling In The Deep/ Adele 658,000 1 Katy Perry 1,457,000
2 Give Me Everything/ Pitbull feat Ne-yo,Afrojack 620,000 2 Bruno Mars 1,440,000
3 Party Rock Anthem/ LMFAO feat. Lauren Bennett & G 571,000 3 Lady Gaga 1,261,000
4 E.T./ Katy Perry 526,000 4 P!nk 1,182,000
5 Firework/ Katy Perry 509,000 5 Rihanna 1,127,000
6 F**kin’ Perfect/ P!nk 501,000 6 Adele 1,118,000
7 Grenade/ Bruno Mars 483,000 7 Taylor Swift 1,094,000
8 Moves Like Jagger/ Maroon 5 feat Christina Aguilera 465,000 8 Black Eyed Peas 955,000
9 Just Can’t Get Enough/ Black Eyed Peas 457,000 9 Lady Antebellum 916,000
10. Last Friday Night (T.G.I.F.)/ Katy Perry 450,000 10. Britney Spears 900,000
Top 10 Holiday Songs Airplay
Nielsen BDS: Top 10 Artists – Streams
Title/Artist Detections Artist Streams
1
Rockin’ Around The Christmas/Brenda Lee
40,000 1 Lady Gaga 135,606,000
2 A Holly Jolly Christmas/ Burl Ives 38,900 2 Rihanna 131,351,000
3 Jingle Bell Rock/ Bobby Helms 38,000 3 Nicki Minaj 126,244,000
4 Feliz Navidad/ Jose Feliciano 36,800 4 Adele 123,642,000
5 The Christmas Song/ Nat King Cole 36,300 5 Taylor Swift 123,585,000
6
All I Want For Christmas Is…/Mariah Carey
34,000 6 Eminem 114,023,000
7
It’s The Most Wonderful…/Andy Williams
33,500 7 Beyonce 104,002,000
8
Happy X-Mas(War Is Over)/ John Lennon
31,500 8 Britney Spears 82,738,000
9 Do They Know It’s Christmas/ Band Aid 30,200 9 Katy Perry 78,789,000
10. White Christmas/ Bing Crosby 28,500 10. LMFAO 71,371,000
Nielsen BDS: Top 10 Streamed Songs
Nielsen BDS: Top 10 Music Video Streams
Title/Artist Streams Title/Artist Streams
1 Super Bass/ Nicki Minaj 84,892,000 1 Super Bass/ Nicki Minaj 70,956,000
2 Party Rock Anthem/ LMFAO feat. Lauren Bennett & G 71,371,000 2
Party Rock Anthem/ LMFAO feat. Lauren Bennett &
56,428,000
3 Rolling In The Deep/ Adele 53,173,000 3
Sexy And I Know It/ LMFAO
45,800,000
4
Sexy And I Know It/ LMFAO
50,196,000 4 Someone Like You/ Adele 31,196,000
5 Someone Like You/ Adele 40,853,000 5 Rolling In The Deep/ Adele 30,064,000
6 Born This Way/ Lady Gaga 36,580,000 6 Love You Like…/Selena Gomez & The Scene 26,124,000
7
Look At Me Now/ Chris Brown feat Lil Wayne & Busta
33,909,000 7 Born This Way/ Lady Gaga 25,130,000
8 Give Me Everything/ Pitbull feat Ne-yo,Afrojack 32,616,000 8
Look At Me Now/ Chris Brown feat Lil Wayne &
24,218,000
9
On The Floor/ Jennifer Lopez feat Pitbull
31,909,000 9 We Found Love/ Rihanna feat Calvin Harris 22,819,000
10. Love You Like…/Selena Gomez & The Scene 30,928,000 10.
On The Floor/ Jennifer Lopez feat Pitbull
21,960,000

BILLBOARD’S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

TOP TEN SELLING ARTISTS
TOP TEN SELLING ALBUMS
(Based on album sales from 1991-1/1/2012)
(1991 – 1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 Garth Brooks 68,561,000 1 Metallica/ Metallica 15,735,000
2 Beatles 63,299,000 2 Come On Over/ Shania Twain 15,513,000
3 Mariah Carey 53,612,000 3 Jagged Little Pill/ Alanis Morissette 14,714,000
4 Metallica 53,170,000 4 Millennium/ Backstreet Boys 12,168,000
5 Celine Dion 51,492,000 5 Beatles 1/ Beatles 11,985,000
6 George Strait 43,310,000 6 Soundtrack/ Bodyguard 11,829,000
7 Eminem 41,166,000 7 Supernatural/ Santana 11,772,000
8 Tim McGraw 40,169,000 8 Human Clay/ Creed 11,574,000
9 Alan Jackson 38,860,000 9 No Strings Attached/ N Sync 11,122,000
10. Pink Floyd 37,228,000 10. Falling Into You/ Celine Dion 10,790,000
TOP TEN SELLING DIGITAL SONGS
TOP TEN SELLING DIGITAL ALBUMS
(7/4/2004-1/1/2012)
(7/4/2004 – 1/1/2012)
Title/Artist Units Sold Artist Units Sold
1 I Gotta Feeling/ Black Eyed Peas 7,688,000 1 21/ Adele 1,801,000
2 Poker Face/ Lady Gaga 6,529,000 2 Sigh No More/ Mumford & Sons 1,103,000
3 Just Dance/ Lady Gaga feat. Colby O’Donis 6,458,000 3 Recovery/ Eminem 1,081,000
4 Boom Boom Pow/ Black Eyed Peas 6,267,000 4 Fame/ Lady Gaga 1,010,000
5
Low/ Flo Rida Feat. T-Pain
6,152,000 5 Born This Way/ Lady Gaga 877,000
6 Tik Tok/ Ke$ha 6,149,000 6 Viva La Vida/ Coldplay 841,000
7 Rolling In The Deep/ Adele 5,921,000 7 Fearless/ Taylor Swift 785,000
8 I’m Yours/ Jason Mraz 5,919,000 8
Only By The Night/ Kings Of Leon
710,000
9 Hey, Soul Sister/ Train 5,741,000 9 Soundtrack/ Twilight 682,000
10. Dynamite/ Taio Cruz 5,719,000 10. Speak Now/ Taylor Swift 681,000
TOP TEN SELLING DIGITAL ARTISTS
(Based on digital track sales from 7/4/2004-1/1/2012)
Artist Units Sold
1 Rihanna 47,571,000
2 Black Eyed Peas 42,405,000
3 Eminem 42,290,000
4 Lady Gaga 42,078,000
5 Taylor Swift 41,821,000
6 Katy Perry 37,620,000
7 Lil’ Wayne 36,788,000
8 Beyonce 30,439,000
9 Kanye West 30,242,000
10. Britney Spears 28,665,000

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