据印度《经济时报》报道，近年来，随着网络的普及，利用网络进行销售和利用网络广告吸引顾客的企业在不断增加，印度互联网广告市场规模也因此急剧扩大。印度互联网和移动协会（IAMAI）及当地调查机构IMRB公司的一项调查报告预计，2014年度（2014年4月～2015年3月），印度的互联网广告市场规模将达357.5亿卢比，比上年度增长30%。
统计数据表明，印度互联网广告市场规模，2010年度为114亿卢比，2012年度为226亿卢比，2013年度增至275亿卢比。从2013年度互联网广告市场的构成看，客户利用在搜索引擎中输入关键词滚动显示的广告和在网站刊登图像的条幅广告占全部广告的67%。经常利用网络广告做宣传的，以电子商务、通信、日用品三大行业为主。
报告称，随着智能手机的普及和通信基础设施的完备，网络广告中动画形式的广告年均增幅将达到56%，连接移动设备客户端的移动广告年均增幅也将达43%。
从印度广告市场的整体看，2013年度的市场规模为3859.8亿卢比，其中44%为电视广告。今后5年～10年，印度网络广告市场规模有望超过电视广告市场。
原文如下：
New Delhi, September 03, 2014: The online advertising market in India is projected to reach INR 3,575 Crore by March 2015 with a Y-o-Y growth rate of 30%. The online advertising market was pegged at INR 2,750 Crore in March 2014. These are the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today.
Figure 1: Indian Digital Advertising Market Growth
Source: IAMAI & IMRB International
The report finds that currently, Search and Display are the top two contributors to the total Digital Advertisement Spends in India. Of the INR 2,750 Crore Digital Advertisement Market, Search ads constitute 38% of the overall ad spends followed by Display ads which contribute 29% and Social Media contributing 13% of overall Digital Advertisement spends. It is estimated that the proportion of spends on Search advertisements will reduce and spends will increase on Email, Video and Mobile advertisements. By 2015, spends on Video ads will grow by a CAGR of 56% and contribute 12% to the overall market share of Digital Advertisements. In FY ending in March 2014, the contribution of Search spends reduced to 30% of the overall Digital Advertisement spends i.e. contributing INR 825 Cr to the INR 2,750 Cr Digital Advertisement market.
Figure 2: Total Online Ad Spends
Source: IAMAI & IMRB International
According to the report, Ad spends on Mobile Devices are growing at a CAGR of 43% and Social Media is grew at a CAGR of 41% y-o-y and touched INR 385 Crores and INR 440 Crores in March 2014. Spend on video grew at CAGR of 51% and reached INR 303 Crores. Spends on Email Ads grew at a CAGR 16% to reach INR 88 Crores.
Further, on industry wise spends, the report finds that e-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals driving the Digital advertisement spends in India.
Figure 3: Industry Wise Ad Spends
Source: IAMAI & IMRB International
About IAMAI
The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last 10 years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
Ten years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of 160 plus Indian and MNC companies, offices in Delhi, Mumbai and Bengaluru, the association is well placed to work towards charting a growth path for the digital industry in India.
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