来自comScore的数据显示2012年4月,一半的功能手机用户在更换手机时选择了智能手机,比去年增长了9.5个百分点。在这些用户中61.5%选购Google Android平台的手机,25.2%则选择苹果设备,7.1%选择微软平台的手机。
Smartphone and Feature Phone Acquisition in Past Month 3 month avg. ending Apr. 2012 Total U.S. Mobile Subscribers, Age 13+ that Acquired Device in Month* Source: comScore MobiLens Custom Analysis |
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% Share of Feature Phone Audience | |||
Apr-11 | Apr-12 | Point Change | |
Feature Phone to Smartphone | 38.0% | 47.5% | +9.5 |
Feature Phone to Feature Phone | 60.6% | 50.7% | -9.9 |
N/A** | 1.4% | 1.9% | +0.5 |
*Acquired phone in month refers to people who received a new phone during the month including people who purchased a device, who received a phone but did not directly purchase the device, etc.
**N/A refers to mobile subscribers that acquired a new device within the month, but acquired device type was unknown.
3/5的新智能手机用户选择Android平台
61.5%的新智能手机用户选购Google Android平台的手机,25.2%则选择苹果设备,7.1%选择微软平台的手机,黑莓则为4.8%
相比之下,现有智能手机用户在购买新手机时,54.2%选择Android设备,而有33.5%则首选苹果设备,RIM则为9.6%,微软则为3%
Smartphone Acquisition in Past Month: OS Analysis 3 month avg. ending Apr. 2012 Total U.S. Mobile Subscribers, Age 13+ that Acquired Device in Month* Source: comScore MobiLens Custom Analysis |
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% Share of Audience of Those Acquiring Smartphone in Month | ||
Feature Phone to Smartphone | Smartphone to Smartphone** | |
61.5% | 54.2% | |
Apple | 25.2% | 33.5% |
Microsoft | 7.1% | 3.0% |
RIM | 4.8% | 9.6% |
*Acquired phone in month refers to people who received a new phone during the month including people who purchased a device, who received a phone but did not directly purchase the device, etc.
**Including migration within same OS.
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