暑假即将结束，Nielsen回顾了2012年6月份用户对旅游相关的移动APP和网站的使用发现。美国Android和IOS用户95%的和旅游信息获取相关的时间花费在旅游APP上面，只有5%的时间花在移动网页上面。这个主要是Google 地图所导致的，这是移动用户当月访问最多的旅游app，占用户花在旅游信息获取方面时长的78%
美国用户是打开app还是网页取决于他们想要寻找的信息类型。油轮信息目前主要通过移动网页获得，而98%的地图和导航信息则通过移动APP完成。旅游目的地/主题公园等则网页和APP访问时长对等。54%的人使用app，46%的人使用移动网页
Top U.S. Travel Apps, June 2012
Application Unique Audience (000)
Google Maps 77,770
GasBuddy 8,934
Street View 4,489
Sprint Navigation 3,979
VZ Navigator 3,049
MapQuest 2,910
Google Earth 2,297
Urbanspoon 2,224
Waze 2,103
Southwest Airlines 1,745
Read as: During June 2012, 77.8 million U.S. smartphone owners used the Google Maps application from Android and iPhone handsets
Source: Nielsen
Top U.S. Travel Mobile Web Sites, June 2012
Mobile Site Unique Audience (000)
Google Maps 17,427
TripAdvisor 4,156
MapQuest 3,753
Yahoo! Local 2,732
Southwest Airlines 2,026
Priceline.com 1,626
Expedia 1,572
Marriott 1,464
United Air Lines 1,444
Hotels.com 1,355
Read as: During June 2012, 17.4 million U.S. smartphone owners visited Google Maps from the mobile Web on Android and iPhone handsets
Source: Nielsen
Methodology:
A panel of 5000+ U.S. smartphone owners with metered mobile app and Web usage on Android OS and iOS platforms only
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