comScore:社交网络是印度最热门的网络活动

comScore发布了印度社交网络的发展现状,下面是基本数据:

印度最流行的社交网络

2012年6月,Google系的站点是印度网民最流行的社交网络,独立访客为5780万人,Facebook在第二位,用户规模为5090玩人,Yahoo以65.5%的到达率在第三,Microsoft到达率为33.7%

但从时间使用来看,用户对Facebook的投入程度更高,6月的平均使用时长为4小时。Google系的站点为2.5小时,YouTube占比最高。本地社交网络方面,Network18,访客当月在上面花费为31.6分钟

Top Online Categories by Share of Total Minutes
June 2012
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix
Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 61,004 100.0% 772.5
Google Sites 57,826 94.8% 155.3
Facebook.com 50,890 83.4% 224.9
Yahoo! Sites 39,977 65.5% 63.3
Microsoft Sites 29,363 48.1% 19.8
Wikimedia Foundation Sites 21,031 34.5% 11.1
Times Internet Limited 20,535 33.7% 16.9
Network 18 17,891 29.3% 31.6
Ask Network 15,829 25.9% 3.5
Rediff.com India Ltd 15,346 25.2% 28.3
NIC.in 13,308 21.8% 23.6

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

社交网络是印度最流行的网络活动

分析印度网民主要的网络活动发现,社交网络占网民使用网络的时长为25.2%,娱乐站点在第二位,时间占比为10%,门户网站为8.8%

Top Online Categories by Share of Total Minutes
June 2012 vs. June 2011
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix
Share of Online Minutes
Jun-2011 Jun-2012 Point Change
Social Networking 24.4% 25.2% 0.8
Entertainment 8.8% 10.0% 1.2
Portals 11.4% 8.8% -2.6
e-mail 8.6% 8.1% -0.5
Search/Navigation 3.4% 3.2% -0.2
Business/Finance 2.9% 3.0% 0.1
News/Information 2.3% 2.2% -0.1
Retail 1.5% 2.0% 0.5
Instant Messengers 3.8% 2.0% -1.8
Games 1.6% 1.8% 0.2
Directories/Resources 1.6% 1.7% 0.1

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

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