comScore发布的数据显示，2012年4月份，1.81亿的美国网民观看了将近370亿在线视频，视频广告收看量破记录达到95亿，相当于每5个视频播放中就有1个广告。
下面是按独立访客排名的美国10大视频网站
| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers April 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix |
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| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience | 180,785 | 36,848,001 | 1,307.7 |
| Google Sites | 157,663 | 17,022,226 | 434.8 |
| Yahoo! Sites | 53,604 | 741,995 | 73.7 |
| VEVO | 49,479 | 674,183 | 57.9 |
| Facebook.com | 44,298 | 264,903 | 27.0 |
| Microsoft Sites | 42,833 | 486,567 | 42.4 |
| Viacom Digital | 41,247 | 501,100 | 58.9 |
| AOL, Inc. | 38,925 | 496,400 | 54.3 |
| Amazon Sites | 30,168 | 104,581 | 17.4 |
| Hulu | 28,233 | 901,060 | 228.5 |
| News Distribution Network, Inc. | 27,005 | 186,956 | 75.2 |
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
按广告量排名的美国十大视频网站
| Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed April 2012 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix |
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| Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | % Reach Total U.S. Population |
| Total Internet : Total Audience | 9,478,975 | 3,937 | 59.8 | 51.7 |
| Hulu | 1,597,166 | 670 | 48.6 | 10.7 |
| Google Sites | 1,319,342 | 136 | 17.7 | 24.3 |
| BrightRoll Video Network** | 942,899 | 566 | 9.1 | 33.8 |
| Adap.tv† | 880,522 | 525 | 12.7 | 22.5 |
| TubeMogul Video Ad Platform** | 830,621 | 230 | 17.1 | 15.9 |
| SpotXchange Video Ad Marketplace** | 666,588 | 367 | 12.8 | 17.0 |
| Tremor Video** | 661,727 | 360 | 13.2 | 16.3 |
| Specific Media** | 650,578 | 314 | 6.9 | 30.9 |
| ESPN | 514,347 | 189 | 26.6 | 6.3 |
| Auditude, Inc.** | 511,278 | 202 | 11.3 | 14.8 |
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange
YouTube按访问量的十大的内容合作伙伴
| Top YouTube Partner Channels* Ranked by Unique Video Viewers April 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix |
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| Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
| VEVO @ YouTube | 48,307 | 644,111 | 56.7 |
| Warner Music @ Youtube | 28,632 | 177,251 | 25.0 |
| Machinima @ YouTube | 23,146 | 382,360 | 65.0 |
| Maker Studios Inc. @ YouTube | 15,353 | 165,485 | 43.9 |
| FullScreen @ YouTube | 12,331 | 58,994 | 18.1 |
| BroadbandTV @ YouTube | 8,218 | 38,245 | 17.2 |
| Big Frame @ YouTube | 7,266 | 41,647 | 20.3 |
| Demand Media @ YouTube | 6,321 | 15,622 | 8.1 |
| Clevvertv @ YouTube | 6,076 | 12,541 | 7.6 |
| IGN @ YouTube | 5,933 | 30,663 | 16.8 |
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
其他值得关注的数据还有
- 84.5%的美国网民观看在线视频
- 在线视频的平均时长为6.4分钟，而广告的平均时长为0.4分钟
- 视频广告占视频观看量的20.5%，占视频收看时间的1.6%
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