comScore发布的数据显示,中国门户网站在用户访问时长份额上所占比例最高,2011年4月份,占比为24.4%,然后是娱乐网站,搜索/导航,社交网络和电商。这五大目录加起来占到中国互联网用户总访问时长的一半。
Top Web Categories by Percent of Time Spent April 2011 Total Audience Greater China*, Age 15+ – Home & Work Locations** Source: comScore Media Metrix |
|
% Share of Total Online Minutes | |
Portals | 24.4% |
Entertainment | 9.0% |
Search/Navigation | 6.2% |
Social Networking | 5.5% |
Retail | 5.0% |
从受众访问来看,门户网站中,腾讯第一,受众到达为64.4%,在线视频提供者Youku是最大的娱乐站点,到达受众19.2%,百度则是搜索/导航网站中最大的站点,受众达到为59.4%。社交网站类别中,千橡互动集团旗下的网站是受众达到份额最高的网站,受众到达率为17.8%。 阿里巴巴集团网站是第一大电商网站,受众达到为36.5%。
Top Site in Category by Percent Reach of Unique Visitors April 2011 Total Audience Greater China*, Age 15+ – Home & Work Locations** Source: comScore Media Metrix |
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Category | Top Site in Category | % Reach of Total Unique Visitors |
Portals | Tencent Inc. | 64.4% |
Entertainment | Youku Inc. | 19.2% |
Search/Navigation | Baidu.com Inc. | 59.4% |
Social Networking | Oak Pacific Interactive Sites | 17.8% |
Retail | Alibaba.com Corporation | 36.5% |
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