eMarketer:2010年美国手机游戏市场规模8.5亿美元

据eMarketer最新的研究数据显示2010年美国的手机游戏市场总值将达到8亿4900万美元,2014年甚至将达14亿美元,但是增速低于视频。

Gartner估算2010年全球手机市场总值在56亿美元左右(参看高德纳公司2009年的调研数据),仅全球最大的10家手机游戏公司的收益值就将达到7亿美元。在美国市场方面eMarketer对手机游戏在2010年的产值估算为8亿4900万美元,在手机应用三大类(游戏、视频和音乐)中占据55%的份额。

参照下图,我们可以看到手机游戏市场的递增情况,2009年的产值为6亿2700万美元,2010年为8亿4900万美元,2011年为10亿2800万美元,2012年为11亿7300万美元,2013年为13亿7600万美元,而1014年则达到了15亿1000万美元。

Guestimating the size of the mobile games market, by definition, is an imperfect task, especially now as business models are fast fragmenting between paid, freemium, ad-funded and subscription.It’s no surprise then that different companies come up with very different totals.

Gartner reckoned the 2010 global market was worth $5.6 billion, rising to $11.4 billion in 2012, which seems rather high.

Another way of looking at the problem resulted in the annual value of the top 10 mobile games companies being estimated at around $700 million.

cabana-mobile

Biggest of the big

Business information company eMarketer has broken down the subject even further, focusing just on the world’s largest mobile market – America.

It reckons mobile gaming in 2010 will be worth $849 million, or 55 percent of the overall market for mobile games, video and music.

This is predicted to rise to $1.5 billion by 2014, or 43 percent of the total market, with music, surprisingly, expected to be the largest proportional growth sector.

The figures are part of eMarketer’s report entitled Mobile Content: Games, Music and Video Take to the Cloud, which is available priced €744.

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